A newsletter your subscribers look forward to reading is not an accident. It is an editorial decision made before a word is written.
6 business days per newsletter issue.
Newsletters fail when they exist to fill a schedule rather than serve a reader. The open rate on a newsletter is a direct measurement of whether subscribers expect something worth reading. Subject lines do not rescue an irrelevant newsletter; they only delay the inevitable unsubscribe.
We write newsletters with an editorial approach: a clear theme, a reason for the reader to care, and something delivered before anything is asked in return.
Brand newsletters that build relationship over time. Product announcement emails that feel like news rather than advertising. Re-engagement sequences for cold lists. Seasonal and event-driven campaigns. Welcome sequences for new subscribers.
For clients who need regular newsletters, we offer a monthly retainer from the Bloom package level. We agree volume, editorial calendar, and publish schedule in advance. Retainer subscribers get priority delivery and slightly better per-issue pricing.
Mailchimp, Klaviyo, ActiveCampaign, Brevo (formerly Sendinblue), and Campaign Monitor. If you use something else, let us know and we will check.
Yes. Many of our Belgian clients send newsletters in both English and Dutch. We write both from the same brief.
